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Cele mai citite I have a lot of respect for junior planners There is no such thing as a junior planner |
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 Miercuri, 26.04.2006 Extensii de linie 
Tot in Grecia (pentru cei care au citit post-ul anterior) am fost surprins sa vad doua extensii de linie oarecum bizare pentru fanii berii Tuborg din Romania (printre care onorat ma numar): Tuborg “tonic water” si Tuborg “Club Soda”. What's next?
Fan Tuborg, 0 comentarii [post your comment] permalink Marti, 25.04.2006 From our correspondent in Thassos 
I already knew that mythology is a thing that Greece is very famous for and very proud of. It’s really a great asset. Nevertheless, during a small Easter vacation this weekend, I was very surprised to see that in the beautiful island of Thassos everything is called Mythos: a beer, a travel agency, a hotel and some other stuff that I didn’t take pictures of. Any naming companies you wish to recommend?
A tourist in Thassos, 0 comentarii [post your comment] permalink Marti, 25.04.2006 Quote of the day
An excellent thought in the context of engagement planning "Tell me and I will forget. Show me and I will remember. Involve me and I will understand."
A Chinese proverb, 0 comentarii [post your comment] permalink Joi, 20.04.2006 The age of diversity 
On his visit to Bucharest, Russell Davies noticed (close to Piata Amzei) this funny store called Bonus Plus (foto 1). The strange thing happens that right next to this store there is now another one (foto 2) which is worth noticing. It offers both "clothing & legalized translations". I just don't get it - which is the bonus and which is the plus?
street_walker, 2 comentarii [post your comment] permalink Luni, 17.04.2006 A Creative on planning
I was reading the March edition of AdWeek when I've found this article (an interview actually) called "Truth in Advertising". Jamie Barrett, partner/creative director at Goodby, Silverstein & Partners expresses his view as a creative on the Lie "We believe wholeheartedly in account planning".
"We believe in smart people. And we believe that planners are among the most brilliant people in advertising. Do we think great advertising can be created in the absence of a planning department? Absolutely. But we'd be fools not to work alongside people who can find a method in our madness. And bigger fools not to work alongside people who can inspire us." Pretty fair, I'd say! AdWeek Reader, 0 comentarii [post your comment] permalink Vineri, 14.04.2006 Some nice feed-back (we guess) 
From Jay Crandell on Russell's blog.
C., 0 comentarii [post your comment] permalink Joi, 13.04.2006 O noua lucrare despre advertising 
Psihologia reclamei este cel de-al doilea volum al lucrarii “Psihologia reclamei si a consumatorului”, o carte care deschide drumul cercetarii in acest cimp disciplinar inca neexplorat la noi. In aceasta lucrare, sint analizate metodele prin care publicitatea, ca domeniu teoretic, uzeaza de mecansime vizuale, de marketing, culturale, emotionale etc. pentru a sensibiliza consumatorul si a-l determina sa intre in jocul comunicarii publicitare.
Autori: Dan Petre, Dragos Iliescu Perceptie constienta si perceptie inconstienta Inconstientul cognitive Apararea perceptive Teorii ale perceptiei subliminale Elemente vizuale cu importanta majora in publicitate Designul de produs si estetica vizuala Marketingul experiential Caracteristicile culturale ale emotiilor Teoria afectului ca informatie Teorii privind emotia in reclame Folosirea suspansului in publicitate Atenuatorii de agresivitate. Sexul si umorul Erotismul si sexul in reclame Diferentele de gen:sex in publicitate Teorii consacrate privind mass media si relevanta lor pentru tematica sexului in comunicare Stereotipurile de gen in publicitate Cercetari empirice privind influenta umorului asupra comunicarii publicitare Un cititor fidel, 0 comentarii [post your comment] permalink Joi, 13.04.2006 Disclaimer
Mii de scuze celor care au incercat sa acceseze site-ul in cursul zilei de ieri - prima zi dupa lansare. Au fost ceva probleme cu serverul care hosteaza acest site. Curat ghinion! Daca in timpul navigarii va intalniti cu erori, le asteptam pe contact@planning.ro pentru a le putea elimina.
Webmaster, 0 comentarii [post your comment] permalink |
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