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I have a lot of respect for junior planners

There is no such thing as a junior planner

An AdLiterate on planning

	Like it or not, se poate si fara departament de planning un interviu cu Serban Alexandrescu, Creative Director, Headvertising Crezi ca este esential pentru o agentie de advertising sa aiba departament de planning sau se poate si fara? Se poate si fara. Si nu zic ...     [detalii...]
	I don't like people who studied as planners since they were 18 an interview with Karim Mélaouah, Strategic Planning Director for In Adv Italy Karim Mélaouah is the Strategic Planning Director for In Adv Italy. Before joining In Adv he worked as a planner in agencies like Leo Burnett Italy ...     [detalii...]
	There’s never been a better time to be a planner an interview with Andrew Hovells, planner at Public My guest is Andrew Hovells - planner at Public since 2003, where he worked on brands like Morrisons, Northern Rock, DFS and Stanley Tools. You might ...     [detalii...]
	Planners will usher in new types of marketing agencies an interview with Leland Maschmeyer, account planner, McKinney Leland Maschmeyer is account planner at McKinney. He is a winner of the Miami Ad School's "Pick of the Litter" distinction and the AAAA Jay Chiat ...     [detalii...]
	Interesting an interview with Jeffre Jackson, Open Intelligence Agency You've made the concept of interestingness just as relevant as the idea of lovemarks in advertising. What does it mean for a brand to be ...     [detalii...]
	Planuiti, fete si baieti, numai planuiti un interviu cu Ileana Serban-Parau, Human Insight Director, McCann Erickson Ileana Serban-Parau este Human Insight Director la McCann Erickson. Sperand sa nu gresesc, "Human Insight Director" este un echivalent al mai ...     [detalii...]
	Blogging has been a godsend for many planners an interview with Mark Hancock, Planning Director, Proximity London For those of you who are daily readers of planning blogs HolyCow is probably a very familiar ...     [detalii...]
	Planning will continue to move out of ad agencies an interview with Jeffre Jackson According to his blog, Jeffre Jackson began working in systems development at an investment ...     [detalii...]
	Existenta unui departament da legitimitate demersului strategic un interviu cu Cristina Iordanescu, Strategic Planning Director, Saatchi&Saatchi Cu toate ca strategie s-a facut tot timpul la Saatchi & Saatchi, agentia a decis acum ceva vreme ca a venit momentul sa institutionalizeze disciplina ...     [detalii...]
	Meseria de strateg este o meserie de vocatie un interviu cu Stefan Pop, Strategic Planner, TBWA/Merlin Stefan Pop este unul dintre oamenii care au facut parte din vechea garda a agentiei D'Arcy despre care astazi industria de publicitate vorbeste in ...     [detalii...]
	Cat de multa cercetare stim? un interviu cu Petre Datculescu, Managing Director - IRSOP Se face suficienta cercetare pentru dezvoltarea de strategie in Romania? Greu de zis. Probabil, nu. Cert este ca, in acest moment, agentiile de ...     [detalii...]
	Account planning as seen from Germany an interview with Kerstin Foell Not only the UK or the US advertising agencies have planning departments. We all know that. But I guess we rarely think about what happens in other ...     [detalii...]
	Packaging is as strategic as anything else an interview with Ilan Geva I’ve met Ilan Geva this year during one of his seminars on packaging design that was held here in Bucharest, Romania. The seminar helped me realize ...     [detalii...]
	An AdLiterate on planning an interview with Richard Huntington, Planning Director, United London Richard Huntington is Planning Director of United London. Before joining United in 1997 Richard put in time at both AMV.BBDO and BHWG. According to ...     [detalii...]
	Planner-ul si research-erul au un limbaj comun un interviu cu Dan Petre, D&D Research Dan Petre este director al departamentului de cercetare calitativa al D&D Research, una dintre acele mari agentii mici de cercetare din Romania, ...     [detalii...]